Constituents of Integrated marketing are: 1. Customers 2. Price 3. Communications 4. Products and…
In Philip Kotler's Holistic Marketing framework, 'Integrated marketing' involves devising marketing activities and assembling fully integrated marketing programmes across…
Choose your answer
Constituents of Integrated marketing are:
1. Customers
2. Price
3. Communications
4. Products and services
5. Channels
Answer and explanation
Correct answer C
In Philip Kotler's Holistic Marketing framework, 'Integrated marketing' involves devising marketing activities and assembling fully integrated marketing programmes across the 4 Ps—(2) Price, (3) Communications (Promotion), (4) Products and services, and (5) Channels (Place)—to create, communicate, and deliver value to customers. Thus, '2, 3, 4 and 5 only' is correct.
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