Concept of 'fit' is central to which of the following schools of thought on strategy formulation?
In strategy formulation literature, the concept of strategic 'fit'—aligning a firm's competitive positioning and interlocking activity systems with the structure of its…
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Concept of 'fit' is central to which of the following schools of thought on strategy formulation?
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Correct answer A
In strategy formulation literature, the concept of strategic 'fit'—aligning a firm's competitive positioning and interlocking activity systems with the structure of its external industry environment—is central to Michael Porter's Positioning School (as well as the SWOT alignment of the Design School).
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