At the business level, organisations need to position their business as being Low‐cost leaders or…
In business-level competitive positioning, when a firm competes primarily on achieving low costs and offering low prices with minimal product differentiation (either across…
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At the business level, organisations need to position their business as being Low‐cost leaders or Differentiated. The position when cost leadership is high in terms of lower prices/lower costs and differentiation is low, is called:
Answer and explanation
Correct answer A
In business-level competitive positioning, when a firm competes primarily on achieving low costs and offering low prices with minimal product differentiation (either across the market as a Cost Leader or within a targeted segment as a Focused Cost Leader), it occupies a cost-leadership position.
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UGC NET Management