Arrange the following stages in successive order of new product development process. a. Concept…
The sequential stages of the New Product Development (NPD) process (following Idea Generation) are: (c) Idea Screening → (a) Concept Development and Testing → (b) Marketing…
Choose your answer
Arrange the following stages in successive order of new product development process.
a. Concept Development and Testing.
b. Marketing Strategy Development.
c. Idea Screening.
d. Product Development.
e. Test Marketing.
Answer and explanation
Correct answer B
The sequential stages of the New Product Development (NPD) process (following Idea Generation) are: (c) Idea Screening → (a) Concept Development and Testing → (b) Marketing Strategy Development → (d) Product Development → (e) Test Marketing. Thus, 'c, a, b, d, e' is correct.
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UGC NET Commerce