Arrange the following features of adopter groups of new products in the correct order of stages of…
Everett Rogers' Diffusion of Innovations model classifies adopter groups in chronological order of adoption—Innovators, Early Adopters, Early Majority, Late Majority, and…
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Arrange the following features of adopter groups of new products in the correct order of stages of adoption process :
A. Skeptical
B. Deliberate
C. Venturesome
D. Tradition bound
E. Opinion leaders
Answer and explanation
Correct answer C
Everett Rogers' Diffusion of Innovations model classifies adopter groups in chronological order of adoption—Innovators, Early Adopters, Early Majority, Late Majority, and Laggards—whose defining traits are respectively: (C) Venturesome, (E) Opinion leaders (respectable), (B) Deliberate, (A) Skeptical, and (D) Tradition-bound.
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