Arrange the following channels in the increasing order of value-addition of sales: A. Retail Store B.…
In marketing channel management, channels arranged in ascending order of value-addition per sale (and cost per transaction) begin with automated self-service channels like…
Choose your answer
Arrange the following channels in the increasing order of value-addition of sales:
A. Retail Store
B. Sales force
C. Internet
D. Value-added partners
E. Distributors
Answer and explanation
Correct answer C
In marketing channel management, channels arranged in ascending order of value-addition per sale (and cost per transaction) begin with automated self-service channels like the Internet (C), followed by Retail Stores (A), Distributors (E), Value-added partners (D), and finally a dedicated direct Sales Force (B) which provides the highest customization and value addition, giving C, A, E, D, B.
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UGC NET Commerce