'A fumishing retailer company opens a new generation of furniture galleries that are part store, part…
When a retailer goes beyond merely displaying merchandise on shelves to create an immersive, multi-sensory environment—such as a furniture gallery combining a retail store,…
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'A fumishing retailer company opens a new generation of furniture galleries that are part store, part interior design studio and part restaurant fliis is an example of which of the following ?
Answer and explanation
Correct answer B
When a retailer goes beyond merely displaying merchandise on shelves to create an immersive, multi-sensory environment—such as a furniture gallery combining a retail store, an interior design studio, and a restaurant—it exemplifies 'Experiential Retailing', which engages customers through memorable in-store experiences.
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UGC NET Management