A consumer consults the company websites to gather information about various models of a car. Which…
In consumer buying behavior, information sources are classified into four groups: Personal (family, friends), Commercial (advertising, company websites, salespeople,…
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A consumer consults the company websites to gather information about various models of a car. Which type of source of information is he using ?
Answer and explanation
Correct answer A
In consumer buying behavior, information sources are classified into four groups: Personal (family, friends), Commercial (advertising, company websites, salespeople, dealers, packaging), Public (mass media, consumer-rating organizations), and Experiential (handling, examining, test-driving the product). Consulting company websites is a Commercial source.
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