A company prices a 2 litre bottle of its mineral water at ₹ 30 but 60 ml of the same water in a…
Product-form pricing occurs when different versions or configurations of the same core product are priced differently but not proportionately to their respective costs—such…
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A company prices a 2 litre bottle of its mineral water at ₹ 30 but 60 ml of the same water in a moisturizer spray for ₹ 75. This is an example of which one of the following pricing practices ?
Answer and explanation
Correct answer A
Product-form pricing occurs when different versions or configurations of the same core product are priced differently but not proportionately to their respective costs—such as pricing 2 liters of mineral water at Rs. 30 while charging Rs. 75 for 60 ml of the same water packaged in an atomizer spray.
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UGC NET Management