A company following a strategy of advertising the product for a period followed by a period with no…
In media scheduling, Flighting refers to an intermittent advertising pattern in which periods of heavy advertising ('flights') alternate with periods of complete media…
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A company following a strategy of advertising the product for a period followed by a period with no advertising is called
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Correct answer B
In media scheduling, Flighting refers to an intermittent advertising pattern in which periods of heavy advertising ('flights') alternate with periods of complete media hiatus (no advertising at all), whereas Pulsing combines continuous low-level baseline advertising with periodic bursts.
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