A trader publicises a discounted price for a product but deliberately leaves out that the price is available only to new customers. Under the Consumer Protection Act, 2019, how is the trader's…

Section 2(28)(iv) of the Consumer Protection Act, 2019 includes in 'misleading advertisement' an advertisement that deliberately conceals important information, as hiding the new-customer condition does. A restrictive trade practice under section 2(41) manipulates price or supply, such as tie-in conditions, a deficiency under section 2(11) is a shortfall in a service actually provided, and an unfair contract under section 2(46) is a contract term that significantly changes the consumer's rights.