Read the passage and answer the question by identifying the most suitable one from among the given options. The villager has customarily been very conservative in his attitude and approach. He is…
Question and options
Read the passage and answer the question by identifying the most suitable one from among the given options.
The villager has customarily been very conservative in his attitude and approach. He is reluctant to change his traditional way of thinking and doing things. His attitude, in many respects, is "home-made is best". For instance, most cattle farmers in villages prefer to feed their cows and buffaloes with a home mix comprising of local oil cakes like mustard or cottonseed, pulses, jaggery, salt etc. It makes numerous visits, and is hard convincing the rural cattle-farmer that compound feeds, scientifically formulated, improve the yield of milk, without any incremental costs.
The age-old values and attitudes towards caste, creed, women, time and money take time to change. The villager has traditionally been a believer in the philosophy of 'Karma' or fate. He has found it more convenient to blame his economic destitution, poor living conditions, and straitened social status on 'bhagya', 'Karma' or fate. The security that the villagers find in status quo, acts as a disincentive to change and experiment in the short-run. Many of these antiquated attitudes, value systems and outlooks are changing due to improved levels of awareness and education. However, the rate of change is sluggish. Attitudes that have fossilised over the centuries do take time to change.
The villager has customarily been very conservative in his attitude and approach. He is reluctant to change his traditional way of thinking and doing things. His attitude, in many respects, is "home-made is best". For instance, most cattle farmers in villages prefer to feed their cows and buffaloes with a home mix comprising of local oil cakes like mustard or cottonseed, pulses, jaggery, salt etc. It makes numerous visits, and is hard convincing the rural cattle-farmer that compound feeds, scientifically formulated, improve the yield of milk, without any incremental costs.
The age-old values and attitudes towards caste, creed, women, time and money take time to change. The villager has traditionally been a believer in the philosophy of 'Karma' or fate. He has found it more convenient to blame his economic destitution, poor living conditions, and straitened social status on 'bhagya', 'Karma' or fate. The security that the villagers find in status quo, acts as a disincentive to change and experiment in the short-run. Many of these antiquated attitudes, value systems and outlooks are changing due to improved levels of awareness and education. However, the rate of change is sluggish. Attitudes that have fossilised over the centuries do take time to change.
What is the best method to convince the average Indian villager about the superiority of the new cattle-feed?
- Discussion
- Field demonstration
- Distribution of related literature.
- Home visits
Answer and explanation
Correct answer: B - Field demonstration
The villager trusts what is familiar and finds it hard to accept claims he has not seen proved; the passage notes that even numerous visits fail to convince him. A field demonstration lets him see for himself the higher milk yield from compound feed, so it is the most convincing method. Discussion, literature and home visits all rely on persuading him by word alone.
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CUSAT CAT Five-Year LL.B.
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