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"XYZ Home Finance offers best financial product in the country because like a family member and a good…

The claim that the product is best is supported only by warm emotional associations of family and friendship, not by evidence about the product. Such advertising appeals to…

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"XYZ Home Finance offers best financial product in the country because like a family member and a good friend XYZ Home Finance fulfills your need to have your own sweet home". Which of the following fallacies is committed in this argument?

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Correct answer A

The claim that the product is best is supported only by warm emotional associations of family and friendship, not by evidence about the product. Such advertising appeals to popular feeling and is the classic argumentum ad populum.

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