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With access to content and streaming video platforms among Indian viewers increasing, producers and creators seem to be taking fewer risks. Streaming service subscribers in India have traditionally…

Question and options

With access to content and streaming video platforms among Indian viewers increasing, producers and creators seem to be taking fewer risks. Streaming service subscribers in India have traditionally appreciated the craft, acting, and storytelling of some exceptional videos on platforms like Netflix and HBO. ______________________________________________________________ . Driven by algorithms and a tendency to replicate templates that have worked in the past, Indian streamers increasingly favour star-led shows and films that promise safety over experimentation. Hence 2025 had fewer standout originals.
  1. Since a large proportion of OTT viewers in India use smart phones to view videos, the content has to be discerning.
  2. Yet, this past year, Indian producers have gravitated towards content that entertains a wider section of viewers.
  3. Now that smart phones are commonplace, viewing videos is no longer part of the shared and family time.
  4. Without a discerning viewership, Indian producers have had to use social media to promote and sell their stories.

Answer and explanation

Correct answer: B - Yet, this past year, Indian producers have gravitated towards content that entertains a wider section of viewers.
The blank must contrast past appreciation of craft with the recent shift to safe, star-led content: 'Yet, this past year, Indian producers have gravitated towards content that entertains a wider section of viewers.' Other options bring in smartphones or social media marketing, which the paragraph does not discuss.

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