Which model of communication is circular and treats the receiver's interpretation and response as part of a continuous exchange?
Question and options
Which model of communication is circular and treats the receiver's interpretation and response as part of a continuous exchange?
Lasswell's model
Osgood–Schramm model
Aristotle's model
Shannon–Weaver model
Answer and explanation
Correct answer: B - Osgood–Schramm model
The Osgood–Schramm model is circular: each participant both encodes and decodes, so the response of the receiver forms part of the exchange. The Shannon–Weaver model is a linear transmission model that adds noise but, in its original form, has no feedback loop; Lasswell's and Aristotle's models are also one-way.
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