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Which model of communication is circular and treats the receiver's interpretation and response as part of a continuous exchange?

Question and options

Which model of communication is circular and treats the receiver's interpretation and response as part of a continuous exchange?

  1. Lasswell's model

  2. Osgood–Schramm model

  3. Aristotle's model

  4. Shannon–Weaver model

Answer and explanation

Correct answer: B - Osgood–Schramm model

The Osgood–Schramm model is circular: each participant both encodes and decodes, so the response of the receiver forms part of the exchange. The Shannon–Weaver model is a linear transmission model that adds noise but, in its original form, has no feedback loop; Lasswell's and Aristotle's models are also one-way.

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