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Under the average profits method of valuing goodwill, how is the value of goodwill calculated?

Question and options

Under the average profits method of valuing goodwill, how is the value of goodwill calculated?

  1. Capital employed multiplied by the normal rate of return

  2. Average maintainable profit multiplied by an agreed number of years

  3. Average maintainable profit divided by the normal rate of return

  4. Super profit divided by the normal rate of return

Answer and explanation

Correct answer: B - Average maintainable profit multiplied by an agreed number of years

Under the average profits (years’ purchase) method, goodwill equals average maintainable profit multiplied by the agreed number of years’ purchase. Dividing super profit by the normal rate is the capitalisation of super profits method, and dividing average profit by the normal rate gives the capitalised value of the whole business, from which net assets must still be deducted.

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