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Mrs. Biswas has been leading business manager in the world of business and has established her credentials in a world dominated by men. She has primarily worked in the industry and has extensive…

Question and options

Mrs. Biswas has been leading business manager in the world of business and has established her credentials in a world dominated by men. She has primarily worked in the industry and has extensive knowledge of the field. She recently started her own cosmetics firm and has decided to make sure that females find adequate representation in her company. In her experience in the cosmetic industry, she has generally seen that the sales and marketing wings of most companies are dominated by men. Keeping this in mind, she has decided to employ at least 50% females in the sales and marketing department of her company. Which of the following could be the most serious issue that Mrs. Biswas might face with her decision?
  1. Many cosmetics companies already have women in their senior management
  2. Females have an intrinsic understanding of the use of cosmetics that men do not have
  3. It is not necessary that females wish to take up these roles
  4. Men are better at sales than females

Answer and explanation

Correct answer: C - It is not necessary that females wish to take up these roles
Her policy needs women to fill at least half of the sales and marketing posts, so the most serious problem is that enough women may not want these roles, which would leave the quota hard to fill. That other companies have women in senior management poses no difficulty for her plan. The claim that men are better at sales is a stereotype with no support in the facts, and the point about women understanding cosmetics supports her decision rather than posing an issue.

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  • CUSAT CAT Five-Year LL.B.

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