Arrange the following in the ascending order of adoption in terms of Diffusion of Innovation among the…
In the diffusion of innovation process, the change agents first introduce the innovation into the social system, and the early adopters are the first members to take it up.…
Choose your answer
Arrange the following in the ascending order of adoption in terms of Diffusion of Innovation among the masses:
A. Opinion Followers
B. Opinion Leaders
C. Early Adopters
D. Change Agents
E. Laggards
Answer and explanation
Correct answer B
In the diffusion of innovation process, the change agents first introduce the innovation into the social system, and the early adopters are the first members to take it up. Opinion leaders then legitimise and spread it, opinion followers adopt it by imitating the leaders, and the laggards are the last to accept it. The ascending order of adoption is therefore D, C, B, A, E.
Practice for these exams
-
UGC NET Law
Subject revision
See pack details on LawMint.net -
UGC NET Paper I