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Arrange the following in the ascending order of adoption in terms of Diffusion of Innovation among the…

In the diffusion of innovation process, the change agents first introduce the innovation into the social system, and the early adopters are the first members to take it up.…

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Arrange the following in the ascending order of adoption in terms of Diffusion of Innovation among the masses:
A. Opinion Followers
B. Opinion Leaders
C. Early Adopters
D. Change Agents
E. Laggards

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Answer and explanation

Correct answer B

In the diffusion of innovation process, the change agents first introduce the innovation into the social system, and the early adopters are the first members to take it up. Opinion leaders then legitimise and spread it, opinion followers adopt it by imitating the leaders, and the laggards are the last to accept it. The ascending order of adoption is therefore D, C, B, A, E.

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