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When a man advertises that he has stock of books to sell, he is making:

An advertisement that a person has a stock of books for sale is an invitation to offer: it invites customers to make offers, which the seller is free to accept or refuse. It…

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When a man advertises that he has stock of books to sell, he is making:

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An advertisement that a person has a stock of books for sale is an invitation to offer: it invites customers to make offers, which the seller is free to accept or refuse. It is not itself an offer, whether general or standing, because the advertiser shows no intention to be bound by every response.

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